Asterisk Archives

Search

7nights.com  Web

New Site!

August 31, 2006 | Comments Closed

Hey everybody! I’ve got a new site and I’ll be blogging over there from now on. Come on over! Update you bookmarks! Grab the new feed!

Site: dkeithrobinson.com
Feed: http://feeds.feedburner.com/DKeithRobinson

Filed under: Life | Permanent Link

The Creative License

August 03, 2006 | Comments Closed

The Creative License by Danny Gregory is a really fun read. It’s a beautifully illustrated and highly entertaining book that’ll dip you head first into a world of creative expression, art and fun.

The book starts of with some inspirational stuff about creativity and how anyone who wants to can be creative. For naturally creative types there is also a cautionary tale about how easy it can be to stifle you creative nature.

Very quickly though you move from reading to doing. Danny (I’ll use his first name because I feel as if he’s my pal after reading the book!) starts off teaching you how to draw. As someone who is a so-so drawer (is that a word?) I found the exercises fun and helpful, and I’m pretty sure I’m getting better as I practice. He goes on to talk about and show you all sorts of fun and creative exercises all pulled together with art, humor and some truly valuable insight.

I can’t recommend this book enough. To pretty much anybody. It’s a light, fun and inspirational read that will help you be more creative regardless of how creative you feel you are. As Danny says, it’s “dedicated to you, the artist” no matter who you are.

Filed under: Books | Permanent Link

Closing Comments For a Bit

August 01, 2006 | Comments Closed

I’ve been having some problems with MT, namely spam and some sort of rebuild problem, so I’m going to be closing comments here until I can get it sorted. My goal is to hopefully get a new CMS running sometime soon. Unfortunatley, I’ve just not had the time to work on it (more on that later) and with all that’s going on right now with Blue Flavor it may be a little while.

I’m feel a bit bad about it, as the community/commenting aspect of my site is really important to me, but it’s got to be done. Post should continue, if sparingly, until I can get it resolved.

Filed under: News | Permanent Link

Podboppin'

July 26, 2006 | 1 Comments

Hey, so, I’ve been meaning to mention that I’m writing over a the brand spankin’ new Podbop Blog!

So, now you know. What you may not know is what Podbop is. Well, I’m gonna tell ya, so listen up.

Podbop is a great way to learn about good music via live shows. It’s a killer mashup of community, events listing and podcasting. Here’s how it works:

You hit Podbop, type in your city (or cities) and you’ll get a page that shows you concerts in your city. Many of these listings have MP3s you can listen too. What’s even cooler is you can them subscribe to your city’s podcast feed! That’s right! You’ll get a neat little concert listing in iTunes that’s updated as Podbop pulls events and matches them to MP3s.

It’s a great idea, conceived by Taylor McKnight and Daniel Westermann-Clark, and one you should certainly check out if you’re into music, live shows, or cool mashups. While you’re at it, stop by the blog and listen to new music, check out killer (and not so killer) photos, read reviews, get music news and more.

Filed under: Music | Permanent Link

WebVisions Wrap

July 24, 2006 | 2 Comments

Short version: It was great. I highly recommend it to any Web professional. It’s not SXSW, but it’s just as good in many ways.

Longer version: I had a great time in Portland. The conference went very smoothly, as did our panel, thanks to the talents of my co-hosts and Bryan’s great moderation. You can see the slides at Bryan’s site. I didn’t get to see as many sessions as I’d have liked but the few I did see were wonderful. I really wish I could have made it to Brian’s mobile session (even though I’ve seen much of it before) which I’m told was great. He’s got some really great slides for that here.

As always the most rewarding part of the conference were the hallway meetings and parties. Mad props to Raincity and crew, not only for the event they hosted, but just for being smart and cool people to hang with. You guys rock!

As do all the other great folks I got to spend some time with. Really, it was a blast and I wish I’d had even more time!

I also want to give a big thanks goes to Kris for hooking me up with some great photo connector thingys. (Thanks Kris!) You can see what he did with ‘em here. Speaking of photos, I should have mine up soon, but for now you can start by searching for webvisions06, webvisions2006, or just webvisions. Oh and keep an eye on superfluousblowjob! ;0)

Anyway, it was great and I can’t wait to do it again next year. Back to work!

Filed under: Life | Permanent Link

WebVisions This Week

July 18, 2006 | 5 Comments

Just a quick note that I’ll be in Portland this tomorrow through Saturday for WebVisions 2006. I’ll be joined by my pals and partners from Blue Flavor as well as lots of great Web professionals.

Here’s the scoop:

Thursday, Brian will be pulling double duty. First giving a 1/2 day workshop called Designing for Mobile: Bringing Design Down to Size, and then he is also going to be moderating and participating in the Mobile Development Panel with Kelly Goto, Gavin Lew, and David Adams.

Friday I’ll will be having fun with Dan Cederholm, Mike Davidson, and Bryan Veloso at our “Web Design” panel. We’re hoping the panel is better than the title…

If you’re going to be down there and want to say hello, please do!

Filed under: News | Permanent Link

Django or Ruby on Rails

July 14, 2006 | 38 Comments

I’ve got a small problem. I’m going to approach this small problem like I would a small problem I need to solve at work. First let’s define our goal (without giving away too much):

At Blue Flavor we want to find an open platform or framework that we can start to build “tools” on. We’ve got well thought out ideas for these “tools” and have been looking to find the right technology, and development resources to match. A few more details:

• The tools would mostly be there to help us help our clients. We’re not really talking commercial applications or anything…yet.
• The tools would mostly focused on (but not limited to) publishing.
• The tools would mostly be fairly uncomplicated.
• We want something that someone like me can understand well at a limited (not basic) level.
• We want something that has an active base of development resources and something we can hire someone in house to kind of “own” at some point.

Now let’s talk about our problem…

Django looks good, but…

We’ve looked at Django quite a bit and we really like it. It seems Web publishing focused and very powerful. Our biggest problem right now lies in resources and maturity. It’s young and we’ve had trouble finding people interested in helping out. When compared to Rails it seems very active and enthusiastic yet the pool of resources is much smaller. But maybe we’re not looking in the right spots? Keep in mind, the Seattle dev scene doesn’t seem to be big on Rails or Django…But, again, it could be we just don’t know.

Rails looks good, but…

Ruby on Rails is interesting because there are lots of great resources and we feel finding a developer or two would be a bit easier. There are also some open source applications that we could take and fit into our plans, as opposed to developing from scratch. Our biggest problem with Rails (so far) is that I don’t get it. It seems much harder to get to that “limited” understanding I’d like to have. Not sure why…

I’m not a programmer and I’d love something that I can at least understand on a limited level fairly easily. It could be that I just need to spend more time with it and something will click, but as of right now I personally prefer Django because I sort of “get it.”

Making a choice…or not.

My fear is that with Rails we know what we’re getting and are fairly sure we’ll have the support right now but that if we go that direction we might be missing out on something really great with Django. As well, both my partners and I get Django a bit better at this point.

In the end the technology we go with isn’t what will make or break our plans. I’m reasonably sure there are many solutions that could work, the trick is finding one that fits Blue Flavor as a company and our internal resources and doesn’t end up costing us an arm and a leg. There are all sorts of cases for and against either one of these, and we’re pretty interested in both. Making that choice, and sticking with it, is kind of a big deal for us.

Finally, a solution

Yeah right. If I’d had a solution I’d be writing that up instead of this. Oh, and before you make the leap, I do usually get my small problems solved, but we’re still working on this one. This post is “a creative beginning” (I hope) to finding a solution…ahh, yeah it’s Friday.

So, anyone got any advice? ;0)

Filed under: Web Development | Permanent Link

Veer is the coolest!

July 14, 2006 | 4 Comments

Veer not only makes my work easier and my designs better, they inspire me quite regularly. Today they absolutely made my week by sending me “The World’s Greatest Activity Book For Creatives Ever.” Thank you, Veer!

(Notice, they even know how to spell “ever.” I know a few people who could use some help with tha!)

Filed under: Inspiration | Permanent Link

The Elements of Graphic Design

July 13, 2006 | 7 Comments

I’ve been reading a quite a bit lately and design’s been what I’ve been reading the most about. I’ve simply been devouring all sorts of books on design and I’m always looking for more if you’ve got any recommendations. One book I’ve just finished up is one I think many Web designers could get a whole lot out of, even though it’s not focused on the Web at all.

The Elements of Graphic Design by Alexander W. White is a great reference and easy to follow guide to the fundamentals of page layout. It covers concepts like space, relation, hierarchy and more. It’s a whole book about white space in many aspects.

As someone who “grew up” with Web design I found the book enlightening in many ways; it’s easy to follow mostly due to it’s easy to follow language and great use of examples, and has a ton of useful information. At it’s core it teaches you to pay attention to the space between elements and recognize the impact that space (a design element itself) has on the quality of your designs.

The book is primarily focused on layout design for print and graphics. At first glance that might not seem all that relevant to Web design, but if you read through and then sit down and think about it, there are lots of lessons in here to be learned.

If nothing else it’s a great reference, but if you’re looking to learn some great design fundamentals, or even if you just need a refresher, pick it up, it’ll be worth it.

Filed under: Books | Permanent Link

Reconnecting

July 10, 2006 | 7 Comments

My mom’s been bugging me for an update. Here it is with a random sprinkling of miscellany.

(Hi mom.)

Home life

We’ve finally got all moved into our new home and are just about settled. We LOVE the place and feel extremely lucky to have landed such a beauty in such a nice area. Still, being a home owner means lots of work that seems a bit never-ending. Always something right? But it’s fun.

Django and The Blog

Work continues slowly on the new blog. Unfortunately I’m not sure how long it’s going to take and if I’ll ever see the other side. It’s not at the bottom of my list, but it’s not a priority either. I have been spending quite a bit of time thinking about and looking at Django as we’re thinking about it for some Blue Flavor projects.

The Flavor

Speaking of work…

Blue Flavor is going very well. We’ve been really busy of late and we’re going through a bit of a transitional phase right now on many levels. It’s left me exhausted to say the least, but hopefully we’ll have some help in house soon. A few tidbits:

• Things are going well on the client side. We’re really busy at the moment and have some great projects on going and/or wrapping up soon. Last week I did a mini-review of our first 9 or so months and was amazed to find that we have worked with over 20 different clients in our first year so far! Most of which have been excellent and have made getting off the ground much easier. A big thanks also needs to go to all the folks who’ve referred us work and provided references.
• We’re moving to a new office soon! Right now it’s looking like Fremont very close to both Adobe (one of our clients) and Google. We need the space and it’s long over due.
• We’re stepping up efforts on our Blue Flavored blog. We’ve been pretty lax with it and today decided to make it more of a priority. Head on over and check it out if you’ve not yet or grab the feed.
• Were finally almost ready to hire some full time employees. We’ve got a few folks we’re talking to and hopefully that’ll happen soon. We really, really need the help.
• Looks like Idea Day should be back soon. Here’s to hoping we can get Rushkoff back on board after a long delay searching for a new venue.

WebVisions

WebVisions is next week and I’m really looking forward to it. I’ll be speaking on a panel with Mike Davidson, Bryan Veloso and Dan Cederholm. We’re going to be talking about Web design inspiration and the good, bad and ugly of Web design in 2006. Should be fun and educational.

RSS

Life’s been crazy and I’ve been out of the loop on quite a few things over the last year. In the last few weeks I’ve taken a few steps to reconnect with some things I’ve missed. The first, and probably biggest as far as my time goes, is I’ve started using RSS again. It’s been a long, long time since I’ve used a feedreader and while I’ve not exactly missed it (or for that matter missed anything all that important) it’s nice to have a small stream of content back. Any feeds you think I should subscribe to?

Reading

Been doing lots and lots of reading (out of a book) lately. Just finished up The Elements of Graphic Design: Space, Unity, Page Architecture, and Type which was a fairly easy read and loaded with terrific information. I’ve just started The Creative License in the hopes it’ll help motivate me to work in my sketch journal more.

On the fun side, tomorrow I’ll be picking up the 3rd book in Greg Keyes spectacular Kingdom of Thorn and Bone series, The Blood Knight. I’m looking forward to that.

More Fun

Been enjoying the following:

• Deadwood! Oh, I love that show.
• Lucky Louie. Another great comedy from HBO.
• Begin To Hope by Regina Spektor
• Hello Master by Priestess
• Dreamfall

Filed under: Life | Permanent Link

Dead Man's Chest

July 08, 2006 | 6 Comments

Last night I had the pleasure of seeing Pirates of The Caribbean 2: Dead Man’s Chest.

It was just about everything a summer blockbuster should be. While I didn’t enjoy it as much as the first Pirates movie (which is in my all time top 5) It’s comes pretty close to capturing the feel and magic. Dead Man’s Chest biggest problems lie in a few minor consistency and plot issues and a scene or two that tends to drag. Aside from that it’s amazingly fun the whole way through.

I went into the theatre last night having avoided as much of the hype (or lack thereof in some cases) surrounding the film. I didn’t read any reviews and I avoided news bits that would give anything away. For example, I had no clue it was a cliffhanger, so you can imagine my thrill as I began to realize that Pirates 2 was just the beginning of a larger story.

Dead Man’s Chest does a great job of taking the lore and characters of the first film and weaving them into a brand new tale, while at the same time tying it closely to the first movie. This is done mostly through the characters themselves, however certain booty, such as Jack Sparrow’s compass, play a large role as well. Sorry, make that Captain Jack Sparrow. The film carries through quite a few…less tangible themes in addition to said booty.

It’s a bit darker than the first, but not without loads of hilarity, and Gore Verbinski does an amazing job directing and balancing the light with the dark. It’s mostly fast paced, although the second half of the movie moves at a much faster clip. There are a few parts where you’ll have to use your imagination as to how and why someone is where they are doing what they’re doing, but those are few and fairly painless. He’s also been able to work a few more nods to the Disney ride in here and this one feels a bit more like the ride itself: suspenseful, dark and dimly lit yet at the same time funny, whimsical and magical.

The acting is as you’d expect. Depp is great and gets better as the film goes on. Bloom and Knightly are good if nothing special and most of the secondary characters are terrific. I really enjoyed Jack Davenport as Mr. Norrington and was thrilled to see he was still a large part of the movie. Naomie Harris as the Gypsy Queen is great as well. But my favorite performance, hands down, goes to Bill Nighy as Davy Jones. Oooh, it’s a good one.

Speaking of Davy Jones, the character development in Dead Man’s Chest was what really made the film for me. I really enjoyed the evolution of the “love square” between Sparrow, Will, Norrington and Elizabeth. Each goes through quite a few changes as the film goes on and not a one comes out the other side the same. Almost all the secondary parts are interesting and entertaining as well. It’ll be very interesting to see how it all turns out in Pirates 3.

While the movie is in large part character driven, it’d be a crime to skip over the special effects. They’re amazing. Davy Jones and the crew of The Flying Dutchman could very well be part of the best special effects I’ve ever seen. What made it so great was their ability to blend the effects with the performances of the actors. Davy Jones was especially convincing in a very creepy, slimy, slippery way.

Ahh, yeah, it was great. I can’t wait for the third installment.

Filed under: Movies | Permanent Link

Reinvention: Django A Go Go

June 26, 2006 | 13 Comments

This is the fifth in a series of posts documenting and exploring my online reinvention. See this post for more.

What’s gone before

• I’ve decided to lay Asterisk to rest.
• I’ve set down some goals for what I want with my new site
• I’ve tossed around some ideas
• I outlined my goals (split into three groups; content, technical and creative)
• I’ve talked a bit about the specific “features” I’m looking to include
• I’ve shown you some of my creative process
• I talked about my reservations with my new design

Going forward, with Django

I’ll keep this short. Since we last spoke I’ve decided to do two things:

• Move forward with the new design. I’m going to try and work out the kinks and make it great. If I fail I’ll just redesign. ;0)
• I’m going to build my own CMS with Django. I realize this is a bit of a risk, but I’m excited about the attempt. Sure this’ll make the project drag a bit, but it’ll be loads of fun.

I hope to have a bit of time during a simply CRAZY month of July to work on this and my goal is to have something live soon. Until then, enjoy the sun.

Filed under: Reinvention | Permanent Link

Reinvention: Slow going and second thoughts

June 21, 2006 | 7 Comments

This is the fourth in a series of posts documenting and exploring my online reinvention. See this post for more.

What’s gone before

• I’ve decided to lay Asterisk to rest.
• I’ve set down some goals for what I want with my new site
• I’ve tossed around some ideas
• I outlined my goals (split into three groups; content, technical and creative)
• I’ve talked a bit about the specific “features” I’m looking to include
• I’ve shown you some of my creative process

Slow going

This site is taking me forever. I’ve got my designs worked out (more on that in a second) and I’m in the process of chipping away at the templates. It seems like I can’t find the time to just sit down and knock it out.

At the same time I’ve been working on nailing down a CMS. I’m really leaning towards hacking up some stuff in MT again (although the new site should be much less complicated than what I’ve got now) but I also really want to try something new.

It all comes down to time.

Second Thoughts

In the last week or so I’ve had some serious second thoughts about this whole project. There are a few reasons for this but what strikes me as the most important is that I’ve got reservations about the design itself and how its executed.

I like it personally, and the feedback I’ve got from the people who’ve seen it has been good. However, I’ve developed issues with it. I’m no perfectionist, not by any stretch, but…well, let me explain.

I feel like what I’ve got now, with Asterisk, is pretty darn good and design-wise I’m happy with it. I can see a few things I’d like to improve (I don’t believe any Web design will ever be perfect) but I’ve really got what you’re seeing down to it’s essential core. Then again, I didn’t do this because I disliked the current Asterisk design.

Anyway, the new design, while much more expressive and fitting of my personality (which were my goals going in) is also less effective in several ways.

• It’s got unnecessary elements. Mostly things that I, personally, find aesthetically pleasing. In that way it’s somewhat gratuitous visually. Not too bad, but…
• It’s not as cohesive from the homepage in. Meaning the homepage is tighter than the content pages and I’m not sure it’ll flow well as is. It’s a design problem I’ve not been able to solve and I’m not sure I want to compromise on it. I also don’t want to go back to the drawing board.
• From an information design perspective it’s not quite as clear what’s important. This is sort-of by design as I’m splitting my focus content-wise, but I’m not sure I like how it all comes together.

Now I realize that this might be a by-product of having worked on it for so long — it’s been slow going from day one. In addition it could be I’m simply being overly critical. I’ve been reading all sorts of great books on design the last year or so, and learning a lot, but it’s had a side effect of making me a bit more critical, especially of my own work.

It could also be that I’ve been doing much more client work of late and much of that doesn’t come out the way I’d intended. Dammit if I’m going to let something I’ve got full control of get away from me!

Anyway, I am excited about the design but feel that it might need something that I’ve not been able to find. Hopefully I’ll stumble across that last bit that it needs to bring it all together, but so far it’s been eluding me.

Such is design I guess. Knowing more and having more experience doesn’t always mean things get easier. In my case I’m going through a phase where my flaws really stand out! My plan is to push onward as I’ve got time and launch the new site.

If nothing else I’m sure it’ll build character.

Filed under: Reinvention | Permanent Link

Django First Impressions

June 13, 2006 | 16 Comments

I’d bet that many of you have been hearing a lot about Django, a Web framework based on Python. Now, I’m not a programmer, and don’t even do all that much development anymore, but I’ve been peaking under the hood a bit for various reasons, one of which being the potential need for a CMS for my new site.

I’ve not decided if I’ll go the Django route. There is a good chance I’ll stick with Movable Type, simply because I’d like to get the site up sometime this summer, but I’m very, very impressed with Django.

I’ve got nothing to compare it to as it’s my first real foray into the world of Web frameworks. I hear Ruby on Rails is great, but to be honest when I poked around I with it I was quickly stifled. Not so with Django. I was able to get a general idea of how things worked relatively quickly. It was fairly easy to install the core framework, thanks in large part to Jeff’s great tutorial.

Speaking of which, it’s people like Jeff who probably made my dabbling less daunting. Sure Django itself has the raw materials, but posts like Django for non-programmers help make this kind of thing digestible for a designer like me.

(The Django community in general seems very easy for designer-types and I want to specifically thank Jeff, James and Wilson for posts, sample code and pointers.)

But let me talk a bit about my experience working with Django. I’m not going to get into any detail as I’m still learning and I’m not sure I can accurately explain what I’ve learned so far.

Django isn’t easy exactly, and there are quite a few bits I’ve come across that leave me baffled, probably because I don’t have much of a programming background. However, it’s not really hard either. I could use a good book as a reference, but much like many technologies I’ve used as I Web developer I can get in and hack around and have a general idea of what’s going on without too much trouble.

I imagine someone with a true programming background would be able to do quite a lot in very little time. I mean, if I can build a rudimentary blogging application from scratch simply by tinkering with some existing code examples then an expert must be able to work wonders in very little time.

This really appeals to me as someone who has ideas and loves creating things yet doesn’t always feel comfortable relying on someone else. I’ve little desire to become a programmer and to be honest I’ve been moving away from development so I can focus on design, but playing with Django has been making it hard. It seems to provide the raw materials needed to create without needing to be a professional programmer.

That’s not to say I’d ever trust myself to build a “real” application. No, I’d probably want a programmer for that. But much like I’ve done many times with Movable Type (see my Boomarung project) I can use Django to play, prototype and whip up smaller projects of my own without having to beg a programmer to help me.

That’s extremely attractive to me. After all a big reason I’m in this business is to create things.

So, if you’re a designer and you’ve been curious about Django — check it out, you may find it easier than expected.

Filed under: Web Development | Permanent Link

Reinvention: Creative Process, etc.

June 02, 2006 | 13 Comments

This is the third in a series of posts documenting and exploring my online reinvention. See this post for more.

What’s gone before

• I’ve decided to lay Asterisk to rest.
• I’ve set down some goals for what I want with my new site
• I’ve tossed around some ideas
• I outlined my goals (split into three groups; content, technical and creative)
• I’ve talked a bit about the specific “features” I’m looking to include

A few decisions made

So, while it’s taken awhile I’ve actually made some progress on this. I’m almost to the point where I can begin actually building it out. I’ve decided to use my dkeithrobinson.com domain and make a clean break from Asterisk. This doesn’t mean Asterisk is going away, it’ll still be here, only that I’m going to start a completely new site over at dkeithrobinson.com.

This means a totally new “brand”, CMS, design, etc. While I’ve still not decided on a CMS and I’m exploring my options there, I have done some work on my new identity and design. Quite a bit in fact.

Creative

Last time I talked a bit about my creative goals for this project. I mentioned that I was going for something that really reflected my personality. I mentioned primary colors, rock and roll, contradiction, boldness, etc.

I did quite a bit of “research” and finally settled on going with something that had a rock poster feel. I wanted something clean, yet slightly off. Something warn and inviting, yet bold and challenging at the same time. That’s the contradiction I’m talking about. I wanted to use primary colors (yellow, blue and red), bold type and a worn, silkscreened feel. I also wanted to do something that I’d not seen much of on the Web. How well I’ve done that will remain to be seen, but even though what you’re reading here might not seem that original, I think it’s coming together nicely and very unique.

Anyway, this process has been taking quite a long time and while I’ve got lots of sketching and screwing around in Photoshop I could show or tell you about, I’m going to keep it at a few teasers.

The color scheme is, as you might expect, based on primary colors. I’ve also worked out a “mark” of sorts based on the whole primary color theme. I’ve tried for shades that are complimentary, rich and a bit more friendly than the pure primary shades. I actually really like where it’s going.

For my main typeface, which you’ll see a bit of in the final design, I chose a wonderful typeface from Fountain called FTN Farao. Peter Bruhn, Farao’s designer says about his inspiration for Farao:

There’s something warm-hearted about old ephemera-letters that clutch together, wacky baselines, spilled ink, bad paper and a mix of letters from different typefaces. None of which would be considered good type & printing, but still feels so much more alive than many of today’s gridbased fonts.

It’s really a nice, funky and off-kilter font that I think will work really well for the feeling I’m going for.

Information Design

I’ve also spent a bit of time working out the layout of the various templates I’m going to need. I started with an interior article page, as I feel that, when it comes to blogs, this is the most important page.

I didn’t do a honest to goodness IA process, preferring to keep it kind of loose. As I’m in total control I’ll probably mess with it quite a bit once it’s into HTML and I didn’t want to spend lots of time doing anything formal.

I’ve worked out a quick and dirty zone diagram that loosely lays out the content for each of my major pages. I’ve got a bit of a cleaned up example that’ll show you my homepage layout as well as give you a bit of a preview of the color and typeface.

With all of this done I’m almost ready to begin work on the templates. I’ve got a feeling that once I’ve got all this into HTML I’ll do a bit of tweaking and I’ve not actually done a whole lot of design on the actual content itself. I prefer to see things in their almost final form before I get too far there.

It’s coming along, admittedly slowly, but it’s coming. My hope is that once I’m done I’ll be able to live with this for quite a while and go back to writing.

Filed under: Reinvention | Permanent Link