Brand Architecture in action.
February 27, 2003 | 
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So in my quest to learn more about Brand Architecture I came across an example of brand architecture in action! It’s from a company called Catchword, who’s brand ideas I’m sure you’ll recognize.
Sounds very familiar. Here they call it developing a naming architecture, and it’s a lot like working on a taxonomy in IA.
This example, also from Catchword, is interesting as well.
Filed under: Life and Such
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