New Content at Digital Web

April 03, 2003 | 0 Comments

I have great news. There is some great new content up over at Digital Web! Of particular interest to me, as I’m embedded in the marketing department down at the hospital, is Dear Marketer: Have you ever looked into the wrong end of a telescope? by Brian Eisenberg. It sheds some light on Web stats, business goals and how we can better get the most out of our Web sites from a marketing point of view.

What I found most interesting here was the focus on having clear business goals for Web projects. That’s something I struggle with every day down at the hospital. We have many projects going on that there just doesn’t seem to be much in the way of clear goals. As a consequence many of these projects might not be done in the right way, and some might not have any ROI at all. We are in the process of doing statistical analysis and trying to redefine these goals. I think this is a trend we will all have to get used to as the Web grows more mature.

Filed under: Web General