Marrying Content and Design
August 21, 2003 | 
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Digital Web brings yet another great article this week, this time by GA.Buchholz - Content? Or Dis-content?
It’s a great piece where we learn a bit about where content and design meet and some good ways to help build a long and successful relationship between the two.
From the article:
To many, content is the gift while design is the shiny giftwrap around it; content is the cargo in the back of the truck while design is the truck’s shape and appearance. Subject matter experts in our organizations create “content,” which usually means text and numbers, then shovel it down to the Web designers to create the “look and feel,” which usually means colors and graphics. This can create a crazy loop of miscommunication and revisions when business leaders/clients start to realize that each design attempt actually changes the way the content will be used and received. In fact, designers have always known that design and content are, ultimately, interlinked. Change one, you change the other.
While I can see lots of the ideas here to be quite challenging, I can see the benefits of designers being more involved with content and the process as a whole. There are lots of unique and interesting ideas here to think about.
Filed under: Web General
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