Now blogging at dkeithrobinson.com | Good Stuff: Web Hosting by Dreamhost

Spontaneous User Research

February 12, 2004 | Comments 4 Comments

Earlier this week I got the chance to do a little “Gorilla usability” and as it usually is, it was a very interesting and eye-opening experience.

You may have heard about the new Movable Type driven Policies and Procedures site we’re working on down at the hospital? Well, this wasn’t done solely out of a desire to take a maintenance burden off the Web team. We really hope to improve it’s use for folks as well.

One of the largest and most diverse user groups for these policies and procedures are the nurses. It was arranged for me to head over to the hospital, in the company of one of the nurse coordinators, and meet some of the nurses face to face.

I went from ward to ward, notebook in hand, and was able to sit down with the nurses for a few minutes, watch them interact with the site and gather feedback on what they found frustrating or useful.

Turns out they often start off searching, rather than browsing. As well they often have different titles for the procedures than do the administrative people who organize and publish them. I quickly found that the nurses, the people who are expected to learn and use this site, don’t really use it much at all.

One of our goals was to improve the site. We’d gotten feedback from quite a few people and were working on a plan to make changes that would hopefully result in a better user experience as well as higher adoption of the Policies and Procedure tool. It’s pretty important that nurses use it, as it should have the latest and greatest.

Had I not met these nurses face to face and actually watched them use the site, there is no way I’d be prepared to make those changes that will help them out. Now that I’ve seen what they see, and discussed their issues, I’ve got some really great ideas on how to help them and at the same time help myself sort out other problems. Ideas I’ve have never come to in a vacuum.

I also don’t think I’d have uncovered all the information I did if I’d had done some formal usability study here instead.

I’m not stressing informal over formal user testing, only saying that I feel that it’s very important to interact with the people that actually use the Web sites, software, and interfaces that we build in their own element. A spontaneous visit to your users can be of great help. Not only to the user, but to the designer or developer as well.

Because I spent a few hours with the users my job will ultimately be easier and this tool will be that much better.

Filed under: IA and Usability

Comments

1. Matt said:

This is the reason why marketing research companies spend thousands of dollars to simply sit down for a few hours with random sample consumers and watch how they use a product. There is a division of Nielsen (don’t remember which one) that actually sends a person to live in with a consumer for an entire week, simply to observe his or her daily routine. Kind of creepy, but the information you can obtain is outstanding.

Kind of off-topic, but I wish that Mozilla would do some of this type of market research, and implement the results into their product and marketing. I think it would really help them drive adoption of their browser.

Posted on February 12, 2004 01:34 PM | #

2. Egor Kloos said:

It’s excruciatingly embarrassing to admit that I haven’t seen your site ‘Almost Wordless’ before. I only noticed it when reading your excellent Evolt article. Which, by the way, I’ve bookmarked and printed.

Any pictures for this year?

@Matt: I just can’t help feeling that Mozilla is making a pigs ear of things lately. Or I’m I just a cynical old fart?

Posted on February 12, 2004 05:58 PM | #

3. Matt said:

Egor – yeah, they have, but I’d rather not continue the discussion here (so as to keep things on topic). E-mail me or visit my site if you want to chat.

And I agree on Almost Wordless…I just checked it out for the first time too (I always thought it was just some vacation pictures or something). Good stuff!

Posted on February 12, 2004 07:12 PM | #

4. Eric TF Bat said:

Damn, that evolt article is hard to read. I agree with the commenter over there who said they need to eat their own dogfood. The grey-green titles on grey background are particularly egregious.

Oh, and if I may nitpick: s/Sidney/Sydney/ and s/Usabilty/Usability/. But hell, you write good stuff, so a typo here and there doesn’t hurt.

Posted on February 12, 2004 08:51 PM | #

Comments are now closed

Entry Archives

You are reading Spontaneous User Research posted on February 12, 2004 and filed under IA and Usability.

About the Author

is a Web designer and developer in Seattle, Washington. More »


7nights.com  Web


Old Stuff: