Teaching, Advertising and How They Can Learn From Each Other
January 28, 2005 | 
4 Comments
[Via What’s Your Brand Mantra] It may seem a bit counter-intuitive at first, but teachers and advertisers have quiet a lot in common. This wonderful post talks about those commonalities, makes some very good points and some honest, heartfelt observations about how they can learn from each other:
And what can advertisers learn from teachers? To be honest. To find out what really IS good for people. No, not to find out, to care. Then they use their powers of motivation… for good. To help people learn faster, become more effective, make better choices.
On a side note, I love the name of the blog—Creating Passionate Users. It also looks like it’s got more great posts to dig through.
Instant bookmark.
Filed under: News
Comments
1. Dan Bowling said:
Thanks for the unique post… it is a real changeup from the rest of the blog posts I have read today.
As both a blogger and a teacher, I find that the transfer can really go both ways. Lately I have been reading quite a bit about blogging for education (via classroom blogs by the students), teachers can use the community building powers of weblogs in their classroom. Not to mention the benifits of bringing in novel, current and relevant new material to instruction!
Posted on January 28, 2005 09:26 PM | #
2. Stefan Visser said:
On a side comment – “Creating Passionate Users” rings a nasty bell with me. I once (in a far, far away land) read a piece of marketing that talked about getting the potential buyers of your products to be so enticed, they cannot resist buying everything and anything remotely related to the brand.
Now this is not done though good holesome (visual) design, but brute-forcing their minds and subliminally enter sweet whipsers of “buy our product”, “it is THAT good! Trust me!” and “When I snap, cracle and pop, you wake up and empty your wallet on that great cereal!” unsuspectingly.
Ok, so it might not be the excact methods used, but you know what I mean.
–
I always believed in helping users to pushing the product wich any means possible, so the link between teacher-advertiser is quickly made. I just wish marketing didn’t have such a nasty side to it, but hey, that’s life.
Still, there is need for incarcerating people who use marketingspeak and companies with a manager-to-worker ratio of 2.
Ok, I’m poking a bit with my funny stick here, but there is just not enough marketingpeople walking around who can conduct their business with some dignity and gracefulness. We need those people to step up and show the bad kids on the block how it’s done.
Posted on January 29, 2005 05:48 PM | #
3. Dan Jallits said:
Just because I own an Apple G4 and had to have a G5, then a Mini all while continually upgrading to the latest IPod… oh wait. Stefan you couldn’t be talking about those marketing geniuses over at Apple.
Posted on February 1, 2005 05:11 AM | #
4. Stefan Visser said:
There is a fine line between actually making good products, and letting people think they make good products.
Think about it. You bought that ferrari, only to find out you can’t really drive it without some decent powersteering, wich costs twice the price of the actual product. (thought experiment!)
Although that site (or should I say weblog?) has good things to say, the term just smells like marketingspeak. As with all things marketing, it can go both ways: Pro-user or Pro-company. It’s just a shame that the route chosen is mostly Pro-company, because people don’t get that helping the user also helps the company.
And that’s what I mean: look beyond the marketingspeak.
Also, apples are not god’s gift to the technology market. They have their cons, but that’s a whole other topic.
Posted on February 3, 2005 09:20 AM | #
Comments are now closed