Marketing and Branding Archives
Tito's Vodka: How A Story Can Make Things Better
March 24, 2005
This last week, down at SXSW my younger brother and I stepped up to the bar at Stubb’s and we each ordered a vodka & soda. I got the cheap well variety vodka and he got the only premium vodka…Continue reading this entry...
Decline of Brands?
November 09, 2004
Musings on the thought that branding and the value of brands may be on the decline.Continue reading this entry...
The Brand Gap by Marty Neumeier
September 29, 2004
A review of Marty Neumeier’s The Brand Gap.Continue reading this entry...
The 22 Immutable Laws of Branding by Al and Laura Ries
September 20, 2004
Book review. In general I thought this book was a nice introduction to branding with a few minor flaws.Continue reading this entry...
Re-branding: Narrowing The Focus
August 25, 2004
I’m studying all about branding and in the process I’m going to re-brand Asterisk. This post talks about what I’ve been doing and where I plan to go with it.